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Having multiple product images on a listing is important because it helps bring the 'brick-and-mortar' feeling to an online shopping experience, which can reduce return rates. Product photos also influence purchase decisions and are often one of the biggest drivers of conversions.
A good MAIN image should show the actual item for sale, and be taken outside of any packaging (boxes, bags, etc.). Close-up views of a product should be included as alternate images, but can't serve as the main image for the listing.
A mobile-ready hero image compresses the most essential information about a product into a single, easily legible and shareable image. It is recommended to include a MAIN image and at least three alternate images with different angles and features of the product. The MAIN image must be set against a white background and should not contain a shadow, watermarks, text describing shipping options or quantity, logos, badges, borders, color blocks, or additional graphics over the product.
